تبیین رفتار خرید آنلاین از طریق سهولت و سودمندی درک‌شده در بین مشتریان کتابخانه‌ها و کتاب‌فروشی‌های آنلاین

Abdolmanafi, S., & Soleimani, M. (2022). Factors influencing social commerce intention from a
consumer perspective with emphasis on mediating role of perceived risk: Case study: Social media users in Isfahan province. Consumer Behavior Studies Journal, 9(2), 158–179. [In Persian] https://doi.org/10.34785/j018.2022.526

Adabi Firozjah, H., & Radfar, H. (2019). Investigating the effective factors on user's understanding of digital libraries (A case study: Digital library of Allameh Tabataba'i University). Knowledge Retrieval and Semantic Systems, 6(21), 71–89. https://doi.org/10.22054/jks.2019.46522.1251 [In Persian]

Ajitha, S., & Sivakumar, V. J. (2019). The moderating role of age and gender on the attitude towards new luxury fashion brands. Journal of Fashion Marketing and Management, 23(4), 440–465. https://doi.org/10.1108/JFMM-05-2018-0067

Almasitabar, H., & Namamian, F. (2020). Investigating the factors affecting consumer purchasing behavior through the mediating role of client's intention based on the theory of planned behavior. Consumer Behavior Studies Journal, 6(2), 199–218. https://doi.org/10.34785/J018.2019.927 [In Persian]

Amin, M., Rezaei, S., & Abolghasemi, M. (2014). User satisfaction with mobile websites: The impact of perceived usefulness (PU), perceived ease-of-use (PEOU) and trust. Nankai Business Review International, 5(3), 258–274. https://doi.org/10.1108/NBRI-01-2014-0005

Arora, N., & Aggarwal, A. (2018). The role of perceived benefits in formation of online shopping attitude among women shoppers in India. South Asian Journal of Business Studies, 7(1), 91–110. https://doi.org/10.1108/SAJBS-04-2017-0048

Arora, S., & Sahney, S. (2017). Webrooming behaviour: A conceptual framework. International Journal of Retail and Distribution Management, 45(7/8), 762–781. https://doi.org/10.1108/IJRDM-09-2016-0158

Baabdullah, A. A., & Ansari, Y. (2020). Factors influencing online buying behavior of customers in
Saudi Arabia. Journal of Economic, Administrative and Legal Sciences, 4(6), 146-159. https://journals.ajsrp.com/index.php/jeals/article/view/2585

Brandão, M. M., Sincorá, L. A., & Sarcinelli, A. F. (2021). Perceived value of the online environment of tourism agencies and its impacts on the purchase decision: The mediating role of attitude. Revista Brasileira de Pesquisa em Turismo, 15(2), 1–15. https://doi.org/10.7784/rbtur.v15i2.2110

Burnasheva, R., Gusuh, Y., & Moron, K. V. (2018). Millennials’ attitude towards online luxury buying behavior in South Korea: A Q methodology approach. Asian Business Research, 3(3), 1–13. https://doi.org/10.20849/abr.v3i3.512

Chae, H., Kim, S., Lee, J., & Park, K. (2020). Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention: Focused on the scarcity message frequency. Journal of Business Research, 120, 398–406. https://doi.org/10.1016/j.jbusres.2019.11.040

Choi, K., Kim, H. J., & Hur, Y. J. (2023). The effect of perceived enjoyment, perceived ease of use, perceived usefulness and perceived value on intention to continuous use of sport OTT service: A case of SPOTV NOW. Korean Journal of Sports Science, 32(3), 391–405.

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–339. https://doi.org/10.2307/249008

Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982–1003. https://doi.org/10.1287/mnsc.35.8.982

Deb, M., & Lomo-David, E. (2014). An empirical examination of customers’ adoption of m-banking in India. Marketing Intelligence & Planning, 32(4), 475–494. https://doi.org/10.1108/MIP-07-2013-0119

Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of Business Research, 117, 284–289. https://doi.org/10.1016/j.jbusres.2020.06.008

Driediger, F., & Bhatiasevi, V. (2019). Online grocery shopping in Thailand: Consumer acceptance
and usage behavior. Journal of Retailing and Consumer Services, 48, 224–237. https://doi.org/10.1016/j.jretconser.2019.02.005

Farah, A. (2020). Online purchase behavior of Somali consumers. Journal of Business Research-Turk, 12(4), 3981–3990. https://doi.org/10.20491/isarder.2020.1084

Fu, H., Manogaran, G., Wu, K., Cao, M., Jiang, S., & Yang, A. (2020). Intelligent decision-making of online shopping behavior based on internet of things. International Journal of Information Management, 50(1), 515–525. https://doi.org/10.1016/j.ijinfomgt.2019.10.002

Guritno, S., & Siringoringo, H. (2013). Perceived usefulness, ease of use, and attitude towards online shopping usefulness towards online airlines ticket purchase. Procedia - Social and Behavioral Sciences, 81, 212–216. https://doi.org/10.1016/j.sbspro.2013.06.415

Ha, S., & Stoel, L. (2009). Consumer e-shopping acceptance: Antecedents in a technology acceptance model. Journal of Business Research, 62(5), 565–571. https://doi.org/10.1016/j.jbusres.2008.06.016

Hartono, J. (2008). Sistem Informasi Keperilakuan. Yogyakarta: Andi Offset.

Hossain, A., Hasan, S., Begum, S., & Sarker, M. A. H. (2022). Consumers’ online buying behaviour during COVID-19 pandemic using structural equation modeling. Transnational Marketing Journal, 10(2), 311–334. https://doi.org/10.33182/tmj.v10i2.1995

Hossain, A., Rahman, M. L., & Hasan, M. M. (2018). Consumers’ internet shopping decision toward fashion apparels and its impact on satisfaction in Bangladesh. Business Ethics and Leadership, 2(4), 74-82. http://doi.org/10.21272/bel.2(4).74-82.2018

Iriani, S. S., & Andjarwati, A. L. (2020). Analysis of perceived usefulness, perceived ease of use, and perceived risk toward online shopping in the era of COVID-19 pandemic. Systematic Reviews in Pharmacy, 11(12), 313-320. https://doi.org/10.31838/SRP.2020.12.50

Jain, S. (2021). Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention. Journal of Fashion Marketing and Management, 25(4), 585-605. https://doi.org/10.1108/JFMM-04-2021-0089

Jain, S. (2022). Factors influencing online luxury purchase intentions: The moderating role of bandwagon luxury consumption behavior. South Asian Journal of Business Studies, Ahead-of-print(Ahead-of-print). https://doi.org/10.1108/SAJBS-09-2021-0352

Kaffashpur, A., Rahimnia, F., & Nabizadeh, T. (2011). Investigating the influence of perceived value on users' attitudes toward internet advertisements. New Marketing Research Journal, 1(3), 79–98. https://profdoc.um.ac.ir/articles/a/1034101.pdf [In Persian]

Khodayari Sahlabad, M., Karamat, R., & Abbasi, R. (2022). Investigating the effect of electronic services quality of online bookstores on students' impulse buying behavior. Journal of Studies in Library and Information Science. https://doi.org/10.22055/slis.2022.37293.1833 [In Persian]

Kim, D. J. (2023). A study on effect of perceived ease and usefulness on trust, customer satisfaction,
and repurchase intention. Foodservice Management Society of Korea, 26(6), 305-325. https://api.semanticscholar.org/CorpusID:266937525

Lee, C. H., & Wu, J. J. (2017). Consumer online flow experience: The relationship between utilitarian and hedonic value, satisfaction and unplanned purchase. Industrial Management & Data Systems, 117(10), 2452–2467. https://doi.org/10.1108/IMDS-11-2016-0500

Lee, Y. K., Kim, S. Y., Chung, N., Ahn, K., & Lee, J. W. (2016). When social media met commerce: A model of perceived customer value in group-buying. Journal of Services Marketing, 30(4), 398–410. https://doi.org/10.1108/JSM-04-2015-0130

Levy, M. (2019). Marketing medicine to millennials: Preparing institutions and regulations for
direct-to-consumer healthcare. California Western Law Review, 55(2), 521–551. https://scholarlycommons.law.cwsl.edu/cwlr/vol55/iss2/9/

Liébana-Cabanillas, F., Marinković, V., & Kalinić, Z. (2017). A SEM-neural network approach for predicting antecedents of m-commerce acceptance. International Journal of Information Management, 37(2), 14–24. https://doi.org/10.1016/j.ijinfomgt.2016.10.008

Lissitsa, S., & Kol, O. (2016). Generation X vs Generation Y - A decade of online shopping. Journal of Retailing and Consumer Services, 31, 304–312. https://doi.org/10.1016/j.jretconser.2016.04.015

Liu, C., Bao, Z., & Zheng, C. (2019). Exploring consumers’ purchase intention in social commerce. Asia Pacific Journal of Marketing and Logistics, 31(2), 378–397. https://doi.org/10.1108/APJML-05-2018-0172

Liu, P., Li, M., Dai, D., & Guo, L. (2021). The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value. Electronic Commerce Research and Applications, 48, 1–14. https://doi.org/10.1016/j.elerap.2021.101073

Liu, X., Burns, A. C., & Hou, Y. (2013). Comparing online and in-store shopping behavior towards luxury goods. International Journal of Retail & Distribution Management, 41(11/12), 885–900. https://doi.org/10.1108/IJRDM-01-2013-0011

Madi, J., Al Khasawneh, M., & Dandis, A. O. (2024). Visiting and revisiting destinations: Impact of augmented reality, content quality, perceived ease of use, perceived value and usefulness on E-WOM. International Journal of Quality & Reliability Management, 41(6), 1550–1571. https://doi.org/10.1108/IJQRM-10-2023-0314

Mandilas, A., Karasavvoglou, A., Nikolaidis, M., & Tsourgiannis, L. (2013). Predicting consumer's perceptions in online shopping. Procedia Technology, 8, 435-444. https://doi.org/10.1016/j.protcy.2013.11.059

Miah, M. R., Hossain, A., Shikder, R., Saha, T., & Neger, M. (2022). Evaluating the impact of social media on online shopping behavior during COVID-19 pandemic: A Bangladeshi consumers’ perspectives. Heliyon, 8, e09488. https://doi.org/10.1016/j.heliyon.2022.e09488

Mingione, M., Cristofaro, M., & Mondi, D. (2020). If I give you my emotion, what do I get? Conceptualizing and measuring the co-created emotional value of the brand. Journal of Business Research, 109, 310–320. https://doi.org/10.1016/j.jbusres.2019.11.071

Mohammadi, M., Panahi, S., & Parvin, S. (2019). Analysis of course curriculum of current trends of knowledge and information science in Iran (Public library studies, academic libraries managing, and digital library management). Journal of Studies in Library and Information Science, 11(2), 33–56. [In Persian] https://doi.org/10.22055/slis.2018.24689.1444

Momeni, M., & Qayyomi, A. F. (2011). Statistical analysis with SPSS (11th ed.). Tehran: Ganj Shaygan Publications. [In Persian]

Monsuwe, P. T., Dellaert, B., & Ruyter, K. D. (2004). What drives consumers to shop online? A literature review. International Journal of Service Industry Management, 15(1), 102–121. https://doi.org/10.1108/09564230410523358

Mundel, J., Huddleston, P., & Vodermeier, M. (2017). An exploratory study of consumers’ perceptions: What are affordable luxuries? Journal of Retailing and Consumer Services, 35, 68–75. https://doi.org/10.1016/j.jretconser.2016.12.004

Nguyen, O. T. (2020). Factors affecting the intention to use digital banking in Vietnam. The Journal of Asian Finance, Economics, and Business, 7(3), 303–310. https://doi.org/10.13106/jafeb.2020.vol7.no3.303

Nikkhah, Y. (2021). Digital marketing: Concepts and tools (1st ed.). Arshadan. https://arshadan.net/books/1357 [In Persian]

Pahlavan Sharif, S., & Mahdavian, V. (2014). Structural equation modeling with AMOS (1st ed.). Tehran: Bisheh Publications. https://www.gisoom.com/book/11107718/ [In Persian]

Pantano, E., Pizzi, G., Scarpi, D., & Dennis, C. (2020). Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak. Journal of Business Research, 116, 209–213. https://doi.org/10.1016/j.jbusres.2020.05.036

Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29, 92–103. https://doi.org/10.1016/j.jretconser.2015.11.007

Parment, A. (2013). Generation Y vs. baby boomers: Shopping behavior, buyer involvement
and implications for retailing. Journal of Retailing and Consumer Services, 20(2), 189–199. https://doi.org/10.1016/j.jretconser.2012.12.001

Peng, L., Zhang, W., Wang, X., & Liang, S. (2019). Moderating effects of time pressure on the
relationship between perceived value and purchase intention in social e-commerce sales promotion: Considering the impact of product involvement. Information & Management, 56(2), 317–328. https://doi.org/10.1016/j.im.2018.11.007

Putra, R. A., Ahmad, S., & Rahman, F. M. (2023). The influence of perceived usefulness and perceived ease of use on behavioral intention on BRImo application users in Bengkulu City. Journal of Consumer Studies and Applied Marketing, 1(1), 46–60. https://doi.org/10.47191/jefms/v6-i12-18

Rastgar, A., Maleki Minbashrazgah, M., & Ghazvini, H. (2022). The study of marketing activity in
social media and customer intention affected by the mediator roles of perceived value and
customer satisfaction. Journal of Business Administration Researches, 13(26), 533–560. https://doi.org/10.22034/bar.2022.14729.3675 [In Persian]

Rezaei, S., & Amin, M. (2013). Exploring online repurchase behavioural intention of university
students in Malaysia. Journal for Global Business Advancement, 6(2), 92–119. https://doi.org/10.1504/JGBA.2013.053561

Saeednia, H., & Ghorbanzadeh, D. (2017). Examining factors affecting attitude and positive word of mouth among the Telegram users. New Marketing Research Journal, 7(1), 173-202. https://doi.org/10.22108/nmrj.2017.21457 [In Persian]

Sumi, R. S., & Ahmed, M. (2022). Investigating young consumers’ online buying behavior in COVID-19 pandemic: Perspective of Bangladesh. IIM Ranchi Journal of Management Studies, 1(2), 108–123. https://doi.org/10.1108/IRJMS-09-2021-0127

Sun, Y., Shao, X., Li, X., Guo, Y., & Nie, K. (2019). How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electronic Commerce Research and Applications, 37, 100–110. https://doi.org/10.1016/j.elerap.2019.100886

Thakur, R., & Srivastava, M. (2013). Customer usage intention of mobile commerce in India: An empirical study. Journal of Indian Business Research, 5(1), 52–72. https://doi.org/10.1108/17554191311303385

Tsu, W. T., Marthandan, G., Yee-Loong, C. A., Ooi, K. B., & Arumugam, S. (2009). What drives Malaysian m-commerce adoption? An empirical analysis. Industrial Management & Data Systems, 109(3), 370–388. https://doi.org/10.1108/02635570910939399

Verma, S., & Gustafsson, A. (2020). Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach. Journal of Business Research, 118, 253–261. https://doi.org/10.1016/j.jbusres.2020.06.057

Wilson, N., Keni, K., & Tan, P. H. P. (2021). The role of perceived usefulness and perceived ease of use toward satisfaction and trust which influence computer consumers' loyalty in China. Gadjah Mada International Journal of Business, 23(3), 262–294. https://doi.org/10.22146/gamaijb.32106

Woodruff, R. B. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139–153. https://doi.org/10.1007/BF02894350

Wu, Y. L., & Li, E. Y. (2018). Marketing mix, customer value, and customer loyalty in social commerce: A stimulus-organism-response perspective. Internet Research, 28(1), 74–104. https://doi.org/10.1108/IntR-08-2016-0250

Zarei, A., & Naseri Oshtorani, Z. (2019). The effect of consumer behaviour situation on the
behavioral response with the mediation of perceived value and emotional responses (Case study: Consumers of Ladan oil in Tehran city). Consumer Behavior Studies Journal, 5(2), 1–20. https://cbs.uok.ac.ir/article_60910.html?lang=en [In Persian]

Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302

Zhang, K. Z. K., Xu, H., Zhao, S., & Yu, Y. (2018). Online reviews and impulse buying behavior: The role of browsing and impulsiveness. Internet Research, 28(3), 522–543. https://doi.org/10.1108/IntR-12-2016-0377